Magic at the Market celebrates the vibrant energy of Namibia’s local markets. Hosted in Windhoek, Swakopmund and Walvis Bay, this initiative strengthens the food identity of local markets while enhancing the experience.

The initiative focuses on:

• Upgrading market environments
• Promoting local street food and traditional cuisine
• Supporting vendors through training and capacity building
• Improving branding, hygiene, customer experience and product development.

Magic at the Market highlights everyday food culture that shapes local culinary identity.

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